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Abstract : This study aims to assess in depth opinion of consumers regarding zoning of community pharmacies. A semi-structured qualitative study utilising face-to-face interviews were carried out with 10 consumers aged 27 to 48 years old in Penang, Malaysia. Purposive sampling was employed, and data collection was stopped when the saturation point was reached. The interviews were audio-recorded and transcribed verbatim. The transcripts were independently coded and verified by experts with the resultant data analysed by ATLAS.ti version 8 using thematic analysis. The consumers found to have lack of exposure to the concept of zoning policy. They were aware about the oversaturation of pharmacies in urban areas as compared to rural areas. The consumers believed that many pharmacists refused to establish their stores in rural areas because of hard to survive in business. Some consumers viewed zoning policy as having advantages of improving accessibility of healthcare in rural areas and enhancing professional pharmacy services. Nevertheless, the consumers expressed worries in the possibility of pharmacy monopoly after implementation of zoning policy in certain areas which could leads to reduce product variety and increased price. Considering the strategies of implementing zoning, some consumers advocated incentives given by government to support rural pharmacies and setting policy of new pharmacy entry in urban area. In conclusion, the Malaysian consumers need to have more exposure to the concept of zoning in order to gain their support on the future implementation of the policy.